The Importance of Black Digital Media
William Jackson, M.Ed.
National and International Blogger
STEAM Advocate and Community Activist
Emma Kent, MA, MLIS
Librarian and Research Specialist
“Social media is not about the exploitation of
technology but service to community.”
The diversity and complexity of African Americans and the lives of
people of color and culture are many times misunderstood, misre-
presented and misreported by traditional media in print and television.
In the age of instant digital communication Black Digital Media is
spreading its digital wings and taking flight in the ether of cyberspace.
Traditional reporting of issues of color and culture are in to many
circumstances misunderstood and misrepresented. There was a
lack of digital Black media to share the stories of events, activities,
historical, cultural, financial, educational and other issues important
to people of color and culture.
The lives of Blacks, African Americans and even those of other of
multicultural cultures were limited to sound bites. Multicultural
innuendos create a continued stereotypical bias and racist portrayal
in media run by corporations and media giants hoping to keep a
monopoly on reporting the news.
2017 is the celebration of the 190th anniversary of the Black Press.
So a great expectation of success and growth is growing nationally for
this venture in news and cultural celebration. The great things that Blacks
where doing were either not reported or they were put on the back pages
in small print. This reinforced the news about Blacks and the diversity of
the African Diaspora was not important. Even though violence, death and
actions that caused fear and trepidation were on the front pages. These
reporting’s do not represent the vast amount of good information
about children, youth, teens and young adults.
Black Digital Media has changed because of the creation of the National
Black Guide http://nationalblackguide.com and the birthing of other
sites to share positive and motivational information. The mission of
Black Digital Media is to provide a clearer focus on issues affecting
and representing African Americans and people of color.
“The power of social media is it forces necessary change.”
The beauty of digital content which developed by the people of
communities, that provides the content that runs the complexity and
even the simplistic lives of African Americans.
Growth into a digital society means that news and information must
represent that society because of the continued growth of people of
color and culture across this nation and around the world.
As an educator in public education and higher education at an HBCU
I challenge my students and my community to share their stories.
To embrace technology to allow their communities, their cities and
the nation to understand that African Americans are more than
capable of developing content platforms.
How can children of color and culture grow to embrace digital tools
that promote collaboration, reading, networking, building career
skill-sets if they do not see others that look like them? They will
see it on National Black Guide and associated sites.
Growing a digital community of African Americans there needs to
be a platform welcoming participation of all areas of Black life to
embrace each other in learning communities, social learning
networks and building relationship that allow for growth
and building of generational knowledge and potential wealth.
“The writer cannot expect to be excused from the task of
reeducation and regeneration that must be done. In fact,
he should march right in front.”
Chinua Achebe (The Novelist as Teacher, New Statesman)
The sites available are: