Tech and Social Media is Influencing Careers for
People of Color
by William Jackson, M.Ed. @wmjackson Twitter
For young adults moving into a career takes planning,
execution, diligence and sacrifice. Technology can help
in building skills that can be applied to a developing Brand
and to start a career, creating a foundation that helps to
extend into the future.
Today’s future business owners and entrepreneurs
need to think of themselves as CEO’s, CFO’s,
Chairman of the Board, and even company
President of their companies or non-profit.
The journey to success begins in the mind
and to contribute to the human condition using platforms
and tools of technology as foundations that build to
The process of Branding, Networking, strategically
positioning yourself, building yourself as a
Thought Leader, Content Creator, Innovator,
Educator and other positions of influence are
establishing realities for the future.
Using technology to build PLC’s Professional
Learning Communities and joining PLN Professional
Learning Networks to build on collaborations.
The ability of people of color to Market themselves
is sometimes dependent on the versatility of their
Brand and the diversity of their
ability to diversify intellect and intelligence
(there is a difference between intellect and intelligence).
Just finding a job is a challenge, a serious challenge
with just a high school degree. It is almost impossible
with a “certificate of attendance”, that is earned from just
The goal is to build a career that creates change towards
progress and builds a reality in helping others to grow.
In the job markets of today there needs to be the
integration of skills that bond intelligence. Tech allow
for diversity and creativity.
Employees must be “courageous strategists”
and crafty in applying new skills at becoming
life-long learners. Degrees are important,
so is common sense, application and execution
of talents, skills and new found learning.
Here are some strategies that help employees grow
1. Define and Build your Personal Brand
Having a Brand is not optional, each person must establish their personal Brand that builds who they are and what they represent. There is flexibility, application, execution,
networking, leadership, collaboration and cooperation. #MentalAgility is vital
2. Build your Foundation
Building your ‘resume, biography, curriculum vita,
digital portfolio and even apply the tools and platforms
of LinkedIn, Twitter, Tumblr, About.me and Instagram.
Use diverse platforms and tools to spread your knowledge
3. Use your Brand
Your Brand can communicate online and offline. Networking
is important, getting out and “pressing the flesh” with others
so that resources can be shared to build a relationship.
Being online is not an option that can be wasted, networking
is not for the shy or timid.
Being online provides digital identity and can transform
your portfolio from being static to dynamic and influential.
Each Social Media platform can be leveraged to address
demographics, educational levels, gender equality and
even the diversity of color and culture.
4. Keep your network alive
Your real-life and digital networks
allow you to dynamically connect with your
community and the world. There is more
to it than fancy photos, hoping your videos go
viral, it is positioning yourself
to help others and you to grow.
5. Stay Educated
Learning is important, being a life-long learner means
staying abreast of new technologies, understanding
the development of Apps, and gaining certifications
and degrees. Learning must be an integral part of the
growth and development of career professionals. You
must know where your libraries are, museum locations
and even cultural events. In today’s society you must
have a calendar that grows as you grow
in flexibility and ability.
6. Always have a backup or side career
Being flexible, adaptable and scalable are
important to life-long abilities to be flexible in
your career options. Depending on your goals
and career options side jobs build you to other
directions and can open doors to
new journeys. Be sure to balance your time
and avoid burnout.
7. Clarity of Careers
Be clear on what kind of career you want. Being
specific and targeted is important in the direction you
want to move. No guessing, prayer does help with
deciding which way to go and not to go or who not
to go with.
8. Human Resources
HR is not always the best place to go to for hiring. It is
a start for your application and other documents, but
use your connections, networking and friends to move
through the career options you have. Being involved in community and cultural clubs, volunteering, sharing
your knowledge and being a mentor helps to expand
and improve your influence and how you can be hired.
9. Cultivate Relationships
Business is about building relationships. Just as
countries do not start their business dealings
without learning about their competition and
collaborations. A foundation for a relationships
takes time to grow, so expect to be in dialogue
and discussion to build mutual goals and
missions. It does help the have lunch, dinner,
play golf or bowling. Building for the future
can be fun also.
10. Marketing your Brand
No one can market your Brand like you can. You
have to be diligent, creative, innovative,
and mission driven. Your Brand is you!!!!
11. Relationships do not always have to be sexual
Don’t believe everything on TV. You may create
your own Scandals that transform into
an Empire of hate, mistrust, and declaration on
the moralities and ethics of life.
“Before you climb into bed with anyone make
sure you climb into their head first.”
Get an understanding where your relationship is
going for you and them. Yes there are “benefits with
friends,” but will the consequences kill your future
happiness and personal dignity?
12. Digital Communication That Never Goes Away
Take the time to answer voice mails, emails, texts,
faxes and all the ways people communicate with you.
Never assume you are so well connected that you can
afford to miss the next million dollar venture or an
opportunity to contribute to a news story or
even advise a political future that could open doors
Use resources like HARO – Help A Reporter Out
with contributing to developing stories.
Share your knowledge and expand your circle
of influence and connectivity in your community.
Remember your digital information never
so be careful when sharing your opinions
Don’t get caught up and get Trumped!!!